LONDON, January 31, 2012 – Law firms are not ordinarily known for great websites. But Harrison Pensa LLP is no ordinary law firm. The London-based firm, renowned for its innovative nature, has unveiled a new web presence that breaks the mould of stodgy, traditional legal sites by highlighting the accessible and approachable nature of the firm’s lawyers.
Harrison Pensa’s new website (www.harrisonpensa.com) is founded on the firm’s experience that potential clients facing stressful situations want more than legal information; they want to find a lawyer with whom they can connect and build a trusted relationship. “Serving and supporting our clients underlies everything we do,” said Harrison Pensa CEO Geoff Pulford. “We are a client-first law firm. To convey that fact, our website focuses on letting our lawyers talk about who they are, not just what they can do.”
Website visitors can make those lawyer connections by reading lawyers’ biographies and blog posts. In a departure from the traditional corporate photo, Harrison Pensa’s new website also presents images of lawyers engaging in their favourite pastimes. Video will be added to lawyers’ pages in the future. The new site also provides recent news and upcoming events to help clients stay current on matters that affect them.
rTraction Canada, Inc., a local digital agency, designed and developed the website. “We wanted an agency that could balance out-of-the-box thinking with our need for professionalism,” said Jodi Simpson, Harrison Pensa’s Director, Marketing & Community Relations. “The rTraction team worked with us to capture the look and the messages we envisioned.”
rTraction saw this project as an opportunity to help Harrison Pensa make positive changes to its online presence. President David Billson, said, “We jumped at the chance to build on the great reputation of this London firm and create a more personable image.”
The new website is the latest in a series of bold marketing initiatives launched by Harrison Pensa and rTraction since September 2010, including a holiday e-card (http://ecard.harrisonpensa.com/) that went viral on the internet and gained widespread recognition from both lawyers and web design galleries.
About Harrison Pensa LLP
Harrison Pensa LLP is a progressive, full-service law firm offering excellence in advice and a comfortable experience for our clients. Located in downtown London, we are one of the largest law firms in the Southwestern Ontario area. www.harrisonpensa.com
About rTraction Canada, Inc.
rTraction Canada, Inc. is a London-based digital agency that is passionate about helping businesses create positive change through online brands that attract and engage the right people. www.rtraction.com
For further information:
Jodi Simpson, Director, Marketing & Community Relations Harrison Pensa LLP Office: (519) 661-6713 Cell: (519) 636-0882 jsimpson@harrisonpensa.com David Billson, President rtraction Canada, Inc. Office: (519) 438-9064 x5155 Cell: (519) 709-9065 david.billson@rtraction.comDownload Media Release here.